From April 17 to 18, 2026, the 2026 European Culture Street, co-hosted by the Delegation of the European Union to China and the Foreign Affairs Office of the People’s Government of Hangzhou Municipality,grandly opened at the open-air plaza of Hangzhou Grand Theater in Qianjiang New Town,Hangzhou.As the sole representative mineral water brand from Ireland, W.B.Yeats Water was invited to participate in the event.The brand showcased its products at the Irish booth,fully presenting the high-quality water sources of Ireland and the humanistic heritage of William Butler Yeats.

During the event,Ambassador of Ireland to China and his wife visited the Irish booth in person and tasted W.B.Yeats Water on site,expressing high recognition for the brand’s natural water quality originating from Ireland and its rich cultural connotations.Representatives of W.B.Yeats Water gave a systematic introduction to the brand’s cultural origin,advantages of its water source area,and core development philosophy to the ambassador and his entourage as well as distinguished guests,conveying the pure and natural product characteristics and humanistic values of Ireland.

Under the theme “One Street, One Scene; A World of Vibrant Cultures”,this year’s European Culture Street brought together cultural booths from 27 EU member states,highlighting the diverse cultures,traditional handicrafts and distinctive products of Europe.The appearance of W.B.Yeats Water not only offered Chinese consumers an authentic taste of high-quality Irish water,but also served as an important bond for cultural exchanges and economic and trade interactions between China and Ireland.

Butler Yeats (Shanghai) Import & Export Co., Ltd. will continue to take W.B.Yeats Water as a carrier to deepen its presence in the Chinese market,actively participate in cultural exchange activities between China and Europe,promote in-depth connectivity between premium Irish brands and the Chinese market,and help elevate China-Ireland economic and trade cooperation and people-to-people friendship to a new level.