“The world is full of magic things,patiently waiting for our senses to grow sharper.”

—W.B.YEATS

The brand name comes from the leading Irish poet William Butler Yeats, who is in the 20th century modernist poetry world.

William Butler Yeats, an Irish poet, playwright and essayist, is a famous mystic, "the leader of the Irish Renaissance movement" and one of the founders of the Abby Theater. Yeats' art represents a microcosm of the transition from tradition to modernity in English poetry.

In 1923, he won the Nobel Prize in Literature for his outstanding contribution to the Irish Renaissance. His highly artistic and inspiring poems express the soul of the entire nation.