W.B.Yeats Water, named after William Butler Yeats, the 1923 Nobel laureate in Literature and an Irish literary giant, is a premium drinking water brand that embodies Ireland's national spirit and natural endowments. Hailed as "the greatest poet of his age", Yeats was a leading figure of the Irish literary renaissance. His poetry blends romanticism, symbolism and Celtic culture, depicting the landscapes and soul of Ireland with pure poetic sentiment. The song When You Are Old, adapted and covered by renowned singers Karen Mok and Li Jian, has become hugely popular across China. Its original lyrics were written by the Irish poet Yeats. By bearing Yeats's name, the brand integrates literary spirit with natural spring water, making every drop a dual gift from Ireland's nature and culture.

The water is sourced from a protected area at the foot of the Devil's Bit Mountain in County Tipperary, Ireland. Naturally filtered and mineralised through layered limestone and Devonian sandstone over a long geological period, it achieves a uniquely crisp, clean and mellow taste. The water source is fully enclosed and protected, in strict compliance with stringent EU standards and sustainable principles, ensuring consistently pure and natural water quality. With its exceptional quality, W.B.Yeats Water has won multiple gold awards at the International Bottled Water Awards held by the British Bottled Water Institute, establishing itself as a benchmark in the international premium water sector. It is particularly rich in strontium, with a content ranging from 2.1 mg/L to 2.3 mg/L— far exceeding the 0.2 mg/L threshold for classifying strontium-type mineral water.

William Butler Yeats

Butler Yeats (Shanghai) Import&Export Co., Ltd., as the official operator of W.B.Yeats Water in China, is committed to bringing high-quality natural Irish drinking water to the Chinese mainland market. It provides premium water solutions for diplomatic protocol, quality households, business receptions, maternal and infant care, fitness, and other consumption, daily and hospitality scenarios.

Mei Gang, Director of Warner Group (Hong Kong), President of Asia Pacific Region, and Investor for W.B.Yeats Water in Greater China, stated:

"As the exclusive general agent and sole distributor of W.B.Yeats Water in Greater China (Chinese Mainland, Hong Kong, Macao and Taiwan), we have long held a positive outlook on the Chinese market. The official designation of W.B.Yeats Water as the premium water of choice for the Embassy of Ireland in China marks a significant milestone in the brand's development. It fully affirms the brand's distinctive style and profound Irish cultural roots, as well as the Embassy's high recognition of its overall strength. Backed by 70 years of brand history and heritage, we are even more confident and optimistic about its growth across Greater China."

"Choose Yeats for fine water, it understands poetry as well as strontium." The brand's core strength lies in its seamless integration of Yeats's literary poetry with healthy, natural spring water. Moving forward, the brand will continue to provide a stable, high-quality water supply for various diplomatic meetings, cultural exchanges and official receptions hosted by the Embassy of Ireland in China. It will also serve high-end business occasions, quality lifestyle circles and premium consumption scenarios in the Chinese market, offering discerning consumers natural premium water that combines humanistic poetry and health value.

In the future, we will take water as a bond and, relying on our deep partnership with the Embassy of Ireland in China, build a bridge for cultural exchanges between China and Ireland. Through the classic poems of Yeats, we will convey Ireland's unique natural scenery and cultural charm, boost bilateral economic and trade exchanges, continuously promote mutual learning between China and Ireland, and further advance the friendly exchanges and cooperation between the two nations."